Unlock the full power of Axon for Q4 2025

The channel everyone's talking about just reopened—but most brands are measuring it wrong.

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Axon (formerly AppLovin) is back with referral-only access just in time for peak season. After analyzing $50M in ad spend across active brands, we've uncovered performance patterns that most attribution tools completely miss.

Here's what we found:

The CPM paradox
CPMs skyrocketed starting in January 2025, yet ROAS and CAC held steady. Why? The answer lies in what traditional attribution can't see.

The halo effect evolution
Axon's impact has fundamentally shifted since May 2025. What started as one type of performance has transformed into something far more valuable—if you know where to look.

The measurement gap
Brands without proper attribution are pulling back on their best-performing channel. They're seeing higher costs but missing 30-60% of the actual value being generated.

The campaign type surprise
Everyone's running CPP campaigns, but our data reveals which objective type is actually winning on both ROAS and CAC metrics.

Reveal Axon's impact

 

The stakes for Q4

As we enter the most critical season for e-commerce, very few channels deliver both awareness-driven scale and strong direct response performance. Axon is one of them—but only if you're measuring it correctly.

Download your copy of the Axon Performance Report and discover what your attribution tool isn't telling you.

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